Building Memories

Our company purchased four season tickets for the inaugural season of Target Field, the Twins new ball park.  They are good tickets, on the main level, about 30 rows up from the batting circle on the first base side.  We use the tickets for customers, for our employees, and once in a while, we sell them to the public on Craig’s List.  We sell them at their face value of $59 a ticket.

The internet makes these transactions easy.  You never need to meet the buyer face to face, or to transfer tickets or cash.  The buyer calls your phone from the Craig’s list ad, they email you the money via Pay Pal, and the seller goes to a special Twins website where the buyer receives an email and prints out the tickets on his home computer.  The whole transaction takes about 10 minutes and both parties are protected from fraud.

While selling these tickets I’ve engaged with several buyers over the phone.  I’ve met a handful of them in person.  The stories vary widely, but have a common, upbeat theme; they’re building family memories!  One of my first buyers was Doug from Minneapolis who was celebrating his wife’s victory over breast cancer by treating her to a ball game.  There is Clyde from North Dakota who was “off the wall excited” to get the tickets for his wife and sons on their annual summer trip to the big city of Minneapolis.

Last night Molly and her husband drove the 50 miles from Rochester to Winona to pick up their tickets for this Tuesday’s game against the Tigers.  This morning I’ll meet Tim, who is taking a 2-hour motorcycle ride from Wayzata to Winona to pick up his tickets.  Tim could have printed them out on his home computer, but decided instead that this was a great excuse to take a ride down the beautiful Mississippi river.  Tim’s got some nephews from Fulda, Minnesota who are going to be his guests during the Tigers series at Target field.

Taking your family and friends to a ball game might not seem like a big deal on the surface, but I’m going to make the case that it is indeed, a really big deal.  In fact, outings like ball games, taking a kid fishing, or treating your wife to a concert are life’s biggest deals.  All of us will leave this earth sooner or later.  When we do, it will be the nephew from Fulda who will remember his day at the park with Uncle Tim.  It will be the kids from Rochester who remember when mom and dad took them to that really cool game at Target Field.  Those memories are not only important, they are eternal.

When you get a chance to build memories with your family, don’t hesitate.  Spend the money, take the time, do the gig.  Little else is really worthwhile.

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